Argan oil: Morocco's liquid gold

Behind every drop of our argan oil lies a story of patience, centuries-old tradition, and a strong women's community. It is not just a care oil – it is a precious heritage from the heart of Morocco.

Originating from the UNESCO Biosphere Reserve

The argan tree ( Argania spinosa ) is a true survivor. It grows exclusively in southwestern Morocco – in the region between Agadir, Essaouira, and Marrakech. In this UNESCO-protected reserve, a tree needs up to 50 years before it bears its valuable fruit in all its glory.


Traditional handicrafts of women's cooperatives

When the sun rises in the mountains of Souss-Massa-Draâ , the Berber women begin their work. Working together in joyful groups, they peel the sun-dried fruits and skillfully crack open the hard nuts.


  • Patience is an ingredient: Almost a whole day is needed for just one liter of oil – about 8 hours of pure manual labor .


  • Protection of a profession: Manufacturing is a traditionally protected women's profession that passes on knowledge from generation to generation.


  • From kernel to oil: The kernels are ground into a paste in traditional stone mills and then kneaded by hand until the pure, liquid gold is released.


Our purity pledge: Quality before quantity

We consciously avoid mass production. Our argan oil is pressed in small batches, remains unfiltered, natural, and 100% pure . This is the only way to fully preserve the valuable ingredients, such as the extremely high vitamin E content, which repairs skin, hair, and nails from within.

The correct application for maximum effect

Argan oil is a true all-rounder for all ages and skin types. Because our oil is 100% pure, often just a single drop is enough.


✨ For the skin

  • Morning & Evening: Apply a drop to your cleansed, still slightly damp face. This allows the oil to form an emulsion and penetrate deep into the skin layers.


  • Nail care: Regularly massage the oil into the cuticles to promote healthy nail growth.


💇♀️ For the hair

Every head of hair is unique – find the routine that suits you:


  • For wet hair: We recommend applying the oil directly after washing your hair while it is still damp. This allows the oil to be absorbed most effectively and leave it feeling soft and manageable.


  • For curly or dry hair: Here, the oil can also be applied to the ends as a finishing touch when the hair is dry.


  • Intensive treatment: Apply up to 6 drops to your scalp once a week and massage them in. Leave the treatment on for a few hours (or overnight) before washing it out with a mild shampoo.


A quick note: Because our oil is 100% pure, it achieves the best results on hair that is free of silicone residue. We therefore recommend combining it with our silicone-free shampoo bars .


Product details: Pure argan oil

An insight into the extraction of our liquid gold