Argan oil: Morocco's liquid gold

Behind every drop of our argan oil is a story of patience, centuries-old tradition, and a strong female community. It's not just a beauty oil – it's a precious heritage from the heart of Morocco.

Origin from the UNESCO Biosphere Reserve

The argan tree (Argania spinosa) is a survivor. It grows exclusively in southwestern Morocco – in the region between Agadir, Essaouira, and Marrakech. In this UNESCO-protected reserve, a tree needs up to 50 years before it bears its valuable fruits in full splendor.


Traditional Handcraft of Women's Cooperatives

When the sun rises in the mountains of Souss-Massa-Draâ, the work of the Berber women begins. In cheerful group work, the sun-dried fruits are peeled and the hard nuts are skillfully cracked open.


  • Patience as an ingredient: For just one liter of oil, almost an entire day is needed – about 8 hours of pure manual labor.


  • Protection of a profession: The production is a traditionally protected women's profession, passing knowledge from generation to generation.


  • From kernel to oil: The kernels are ground into a paste in traditional stone mills and then kneaded by hand until the pure, liquid gold emerges.


Our Purity Standard: Quality over Quantity

We deliberately avoid mass production. Our argan oil is pressed in small batches, remaining unfiltered, natural, and 100% pure. This is the only way to fully preserve the valuable ingredients, such as the extremely high vitamin E content, which repairs skin, hair, and nails from within.

 

The Right Application for Maximum Effect

Argan oil is a true all-rounder for all ages and skin conditions. Since our oil is 100% pure, often just a single drop is enough.


✨ For the Skin

  • Morning & Evening: Apply one drop to cleansed, still slightly damp face. This allows the oil to form an emulsion and penetrate deeply into the skin layers.


  • Nail Care: Regularly massage the oil into the cuticles to promote healthy nail growth.


💇♀️ For the Hair

Every hair is unique – find the routine that suits you:


  • In wet hair: We recommend applying it directly after washing to damp hair. This allows the oil to absorb best and provides smoothness.


  • For curly or dry hair: Here, the oil can also be applied to dry hair as a finish to the ends.


  • Intensive Treatment: Once a week, distribute up to 6 drops on the scalp and massage them in. Let the treatment work for a few hours (or overnight) before washing it out with a mild shampoo.


A small note: Since our oil is 100% pure, it achieves the best results on hair that is free of silicone residues. We therefore recommend combining it with our silicone-free shampoo bars.


To the product: Pure Argan Oil

A Glimpse into the Extraction of Our Liquid Gold